Adoption of New Innovations

Consumers go through five stages in the process of adopting a new product: 1. Awareness: The consumer becomes aware of the new product, but lacks information about it. 2. Interest: The consumer seeks information about the new product. 3. Evaluation: The consumer considers whether trying the new product makes sense. 4. Trial: The consumer tries the new product on a small scale to improve his or her estimate its value. 5. Adoption: The consumer decides to make full and regular use of new product. This model suggests that the new-product marketer should think about how to help consumers move through these stages. Individual differences in Innovativeness People differ greatly in their readiness to try new products. In each product area, there are â€Å"consumption pioneers† and early adopters. Other individuals adopt new products much later. Time of Adoption of New Innovations The five adopters groups have differing values. Innovators are venturesome—they try new ideas at some risk. Early adopters are guided by respect—they are opinion leaders in their communities and adopt new ideas early but carefully. The early majority is deliberate—although they rarely are leaders, they adopt new ideas before average person. The late majority is skeptical—they adopt an innovation only after a majority of people have tried it. Finally, laggards are tradition bound—they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself. This adopter classification suggests that an innovating firm should research the characteristics of innovators and early adopters and should direct marketing efforts toward them. In general, innovators tend to be relatively younger, better educated, and higher in income than later adopters and non-adopters.

Is the Arab world changing for the better Essay

Is the Arab world changing for the better - Essay Example As a result of these conflicts, some of these countries have made conclusions in transforming the governments and pave the way toward democracy and social justice. Hence, education, frequent communication, and high rate of population increase in the Arab world, no government could be able to be stopped from the winds of democratic change. Primarily, the Arab Spring may attest to be as transitional stepping stone towards change just like the European rebellions of 1848 that did not at once produce operational democracies. This is whereby the Arab Spring has created a new perception of the Arabs especially the young people’s capabilities and ambitions whereby they desire more liberty, employment, parity, and justice in their countries. They demand to be listened to, appreciated, and take active participation in decision making regarding their current, future plus the future of their communities and states. Tunisia, for example, has confirmed to the entire world that Arab World is not resistant from democratic change, and following several years of experimentation with the replica of armed revolution that merely led to violence, demolitions, and disillusionment, Tunisia gives a new form of transformation through tranquil demonstration and popular revolution. According to Serag El-Din during the conference held in Egypt on Arab Reform Initiative, the Arab countries has witnessed transformation, indicating that Arab constitutions ought to fight the logical inflexibility that subjugated the constitutional thought in the previous decades. Additionally, they demand to be heard in matters regarding the transformation towards authentic democracy because it is a novel atmosphere for them to that takes into consideration their stronger civic engagement. Hence, the new constitutions will take the Arab world to a new and bright future, therefore, the measures that would be undertaken regarding democracy through the electing of new

Management Essay Example | Topics and Well Written Essays - 500 words - 7

Management - Essay Example . In order to shape employee behavior, a manager should â€Å"encourage self-regulation of behavior† and motivate them. This approach is based on motivation which ‘foster an intrinsic desire on the part of employees to follow organizational rules, and inspire outweighs the influence of command-and-control mechanisms† (Blader and Tyler 2006). Employee responsibilities are inseparable from organizational policies and practices. The manager can shape employees behavior using traditional insensitive and sanctions. Thus, critics argue that self-regulation approach is more effective than the old one. The manager can influence employees through informal superior-subordinate interaction to communicate employees rights and responsibilities. Suggested also is the need for interaction may be endangered by the growth of communication technology. Behavior modeling is needed for communicating shared values. Employees absorb, analyze, and then digest the behavior of managers towa rd them (Drory and Zaidman 2007). It should be noted that an organization's policies and practices may encourage or discourage responsible behavior among employees by the moral messages they convey. As a result, one would expect the way workers approach their responsibilities to be compatible with the organization's moral (and behavioral) environment. 2. Attitudes are learned throughout life and are embodied within socialization process.